• The One-Post Wonder: A Cautionary Tale in Real Estate Marketing,Rob Luck

    The One-Post Wonder: A Cautionary Tale in Real Estate Marketing

    In the ever-evolving world of real estate marketing, there's a trick some agents pull that's as old as the internet itself: the "one-post-and-done" strategy. You might think you've seen some magic when an agent claims, "I've marketed your home on social media," only to discover they've shared a sin

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  • Listing or Buying a Home During the Christmas Season: What You Need to Know,Rob Luck

    Listing or Buying a Home During the Christmas Season: What You Need to Know

    The holiday season is often associated with family gatherings, festive decorations, and end-of-year celebrations. But for some, it’s also a time to buy or sell a home. If you’re contemplating entering the real estate market during the holidays, you might be wondering: Are buyers actively looking fo

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  • How to Prepare Your Home for Sale and Maximize Its Value,Rob Luck

    How to Prepare Your Home for Sale and Maximize Its Value

    Selling your home is an exciting journey, but it’s also a competitive process. To stand out and attract the right buyers, your home needs to shine. From the moment buyers see your property, they begin forming opinions. Making a stellar first impression and presenting your home as an irresistible pr

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